AAPA

To develop and allocate resources that empower the physician assistant profession to impact the health and wellness of communities it serves.

Vision

PAs provide high quality health care to communities through humanitarian outreach and PA-led projects.

Core Values

Community

• PAF is a progressive organization which promotes diversity and serves to impact human lives both nationally and internationally.
• PAF dedicates its programs with a focused commitment and compassion to the people it serves.
• PAF is a cohesive organization which interacts with physician assistants to enhance a vibrant, engaged profession.

Accountability

• PAF operates under policies and procedures which demonstrate transparency, responsibility, honesty, and integrity to achieve our
mission.
• All PAF projects are mission-driven, successfully meet their targeted goals through multi-faceted projects, and provide ongoing
evaluation with reports to stakeholders.

Leadership

• The PAF Board of Trustees is a diverse group comprised of physician assistants and corporate executives involved in health care, who
provide an unbiased assessment of requests and who are uncompensated for their work with PAF.
• PAF is dedicated to increasing resources, through corporate and individual donations, in order to allocate philanthropic grants.
• The PAF Board of Trustees and its committees review all requests for academic scholarships and charitable grants.


Goal I - Revenue Generation

By December 31, 2012, increase corporate support from the Corporate Associate Program from the current $400,000 yearly to $750,000, increase individual support from the current $200,000 yearly to $600,000, and raise a minimum of $100,000 from other revenue sources.

Supporting Strategies

Corporate
1. By October 1, 2009, develop corporate solicitation materials (project lists and outcomes data, programs reports, student testimonial video, etc.) to document success of PAF programs.

2. By November 1, 2009, develop list of potential ‘endemic' corporate supporters from the AAPA Annual Meeting exhibitor list and from leaders of AAPA and PAF. Work with the IEG project to ensure PAF is represented.

3. By November 15, 2009, develop tactics to begin soliciting these endemic companies (two person visiting teams, etc.).

4. By December 31, 2009, contact and meet with all Corporate Associates below the Grand Benefactor level to present PAF programs and projects they fund and ask them to increase to the next level of CAP. Provide details of CAP levels.

5. By December 31, 2009, meet with each Grand Benefactor Corporate Associate and report on the programs and outcomes their contribution supported. Include CAP package of what they are receiving for their donation.

Individual
1. By October 31, 2009, develop incentives/recognition for individual donors, past and present, to include invitation to PAF functions at AAPA meetings, pins, special recognition, etc.

2. By December 1, 2009, review first year of "Leadership Giving" campaign targeted to AAPA and PAF board members, committee chairs, and committee members. Increase Leadership Giving participation by 10% in 2010.

3. By December 1, 2009, work with AAPA to ensure PAF is involved in any/all presentations to PA Programs, Constituent and Specialty organizations, and state associations.

4. By December 31, 2009, initiate a Planned Giving program and a Tribute/Memorial Gifts program. Increase the Legacy Circle by a minimum 10 additional members each year.

5. By April 1, 2010, research potential major donors from AAPA membership base for targeted solicitation of major gifts and/or planned gifts.

6. By May 1, 2010 focus PAF ‘event' fundraising on the Annual Conference 5K Fun Run with the target of raising a minimum of $50,000 in Atlanta.

Other Revenue Sources
1. By December 31, 2009, review PAF programs and design strategies to solicit individuals and companies for restricted funds for specific appropriate programs.

2. By April 1, 2010, begin research on and solicitation of government agencies and public/corporate/private foundations for grants for PAF programs.

3. By June 1, 2010, review potential to add other ‘event' fundraisers at Annual Conference or online fundraisers during the year. Events could include silent auction, golf event, car raffle, merchandise sales, etc.

4. By June 1, 2010, review potential of finding celebrities and other high-profile individuals that could bring in additional revenue for PAF.

Goal II - Programs

By January 31, 2010, complete a comprehensive assessment of all Foundation programs, with a goal to decide which programs need to be modified or deleted, and by May 1, 2010, recommend whether new programs (signature program) should be added.

Supporting Strategies

1. By October 31, 2009, complete a review of Phase 1 programs to include Scholarship, Healthy Neighborhoods, PA FoundationGlobal Program (RK Pedersen Global Outreach & Global Partners), and program and procedures section for PAF's Policy & Procedures Manual.

2. By January 31, 2010, complete a review of Phase 2 programs to include Community -Based Grants Program, Host City Prevention Campaign Program, Breitman Dorn Fellowship Grant Program, Gateways Program, CO/Specialty Organization Matching Grant Program and the Emergency Fund Program.

3. By March 1, 2010, develop a portfolio of all programs to be used for marketing, fundraising, and advertising purposes.

Goal III - Marketing

By October 31, 2009, develop a marketing and communications plan that aligns with that of AAPA and incorporates awareness building and branding that will increase engagement efforts and donations to PAF. Continue to increase number of contacts by 30% annually through December 31, 2012.

Supporting Strategies

1. By January 31, 2010, craft marketing devices and tools that ensure at least ten exposure efforts of PAF per year in all appropriate materials.

2. By January 31, 2010, establish a social media plan through the exploration of current available opportunities within AAPA such as twitter, facebook, etc.

3. By January 31, 2010, edit the website to include a more prominent placement for PAF within the main AAPA site as to encourage 10% more hits annually and increase the amount of time a visitor spends on the site. Include personal and emotional stories from PAs.

4. By September 30, 2010, utilize opportunities within COMS to promote PAF.

5. By May 1, 2012, increase exposure at Annual Conference for any and all PAF events at conference.

Goal IV - Operations

By January 1, 2011, institutionalize sound administrative procedures that ensure organizational growth as measured by quantitative and qualitative data.

Supporting Strategies

1. By December 31, 2009, combined fundraising and administration costs will not exceed 22%.

2. By December 31, 2009, develop a plan for use of PAF endowment earnings.

3. By December 31, 2009, increase the number of completed donor profiles by 50% in PAF's fundraising software program and another 50% by March 30, 2010.

4. By January 31, 2010, develop a policy and procedures manual for general operations.